Payroll Service Newsletters: How To Write
Hot, Engaging, And Timely Content
(To Help You Win More Payroll Sales & Referrals)
By Glenn Fallavollita, President of SellMorePayroll.com
- Word Count: 441
- Time To Read: 1.7 Minutes
Writing content for a payroll newsletter requires a balance between providing valuable information and engaging your readers. That said, I have listed a step-by-step guide below to help you write effective content for your payroll newsletter:
- Understand Your Audience: Consider the database(s) your newsletter is being sent to, i.e., payroll clients, prospects, and/or referral partners, i.e., CPAs. Tailor your content to meet their needs and solve their problems and frustrations.
- Establish A Goal: Determine the purpose of your newsletter. Do you want to educate your readers, provide updates, or promote new services? Having a clear goal will help you structure your content effectively.
- Create An Outline: Plan the structure and organization of your newsletter. Divide it into sections or topics, ensuring a logical flow. Common sections in a payroll newsletter include payroll tips, regulatory updates, employee spotlights, and company news.
- Provide Educational Content: Share informative articles, tips, and best practices related to payroll management. You can cover topics such as payroll / HR compliance, tax updates, payroll and timekeeping automation, employee benefits, and time management strategies.
- Highlight Regulatory Changes: Keep your readers informed about new payroll-related laws, regulations, or compliance requirements. Explain the implications and offer guidance on how to adapt to these changes.
- Feature Employee Spotlights: Showcase outstanding employees or teams and recognize their achievements. Highlight their contributions to the company and how they positively impact payroll processes or related areas.
- Include Company News: Share updates about your organization, such as new hires, promotions, company events, or upcoming changes. Make it personal and emphasize the impact on payroll and HR functions.
- Incorporate Visual Elements: Use relevant images, charts, or infographics to enhance the visual appeal of your newsletter. Visuals can help break up the text and make the content more engaging.
- Use A Conversational Tone: Write in a friendly and conversational style to connect with your readers. Avoid jargon or complex terminology, and instead, explain concepts in simple and understandable language.
- Add A Low-Risk Call-To-Action: Include a clear call-to-action at the end of your newsletter. It could be encouraging readers to contact your payroll team for assistance, signing up for a webinar or training session, or providing feedback on the content.
- Proofread And Edit: Before sending out your newsletter, proofread it thoroughly for grammar, spelling, and formatting errors. Ensure that the content is clear, concise, and error-free.
- Schedule Regular Newsletters: Consistency is key. Set a schedule for sending out your payroll newsletters, whether it's monthly or quarterly; stick to the schedule to maintain reader engagement and build anticipation.
Remember to analyze the performance of your newsletters by monitoring open rates, click-through rates, and reader feedback. This information will help you refine your content strategy and create even more engaging newsletters in the future.
About The Author:
Glenn Fallavollita is a highly acclaimed keynote speaker renowned for delivering invaluable sales and marketing advice to business owners and sales leaders, enabling them to win more payroll sales and produce more referrals from their database of clients and referral partners.
Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.
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