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Tuesday, December 06 2022
e-Mail Marketing: Why It's A Great Marketing Tool For Your Payroll Service

e-Mail Marketing: Why It's A
Great Marketing Tool For Your Payroll Service

By Glenn Fallavollita, President of | Drip Marketing, Inc.

  • Word Count: 196
  • Time To Read: 48 Seconds

A proactive e-mail marketing strategy has proved to be more cost-effective than social media marketing.

Don’t get me wrong; social media is still a great way to connect with your audience; however, e-mail marketing remains on top when it comes to the positioning of you / your payroll service as a subject matter expert.

5 Benefits To e-Mail Marketing.

  • 1. It’s Cost-Efficient: e-Mail marketing is the best when you look at the cost of acquisition. 
  • 2. Customize Your Messages: Unlike the one size fits all social media ad, e-mail marketing allows you to customize the relevant message, i.e., chamber member, association member, CPA, etc.
  • 3. Everyone Checks Their Inbox: Your target audience checks their inbox 5 - 6 times a day; therefore, you will have a greater chance to be noticed than a pop-up or banner ad. 
  • 4. It’s Measurable: With e-mail hosting services like Constant Contact, you can measure trends with just a few keystrokes. 
  • 5. Helps Your Salespeople BIGTIME: You can give a list of people who received, opened, or clicked on a link and then call them with an "Oh, by the way" call within 4 – 36 hours of receiving a campaign.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From YouHe also writes blogs for LinkedIn and other national websites.

To hire Glenn for your next conference, visit

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

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