Friday, April 03 2015
How To Land A Meeting With Your Top Payroll Prospects
Attention All Payroll Professionals: Although you may have a great payroll service, getting an appointment with a top decision maker can be challenging - especially if there is a "gatekeeper" in front of you. What's a gatekeeper? It's the person that insulates a decision maker, oftentimes his or her administrative assistant, from unwanted salespeople. 5 Winning Strategies To Help You Get Past A Gatekeeper.
Click here to request "How To Create A Money-Making Lumpy Mail Campaign". There are many tips and techniques on getting past the gatekeeper. The key to your success will be based on the following elements:
Executive Summary: If you are trying to connect with a decision maker, it's best to get a third party (trusted advisor) to help you with that initial introduction. If you don't have a third party to leverage that initial introduction, send the person a creative marketing campaign that's inserted into a lumpy mail or overnight package. Don't forget to include a call to action, i.e., free download, video link, etc. that would trigger their curiosity so they actually take action.
Remember, not everyone wants to switch to your payroll service today or for that matter tomorrow. The key is professional persistence via a formal drip marketing system to show prospects and referral partners that you have an interest in earning their business.
P.S. If all you do to market your payroll service is send a newsletter as an e-mail blast, you're missing tons of sales opportunities - especially when you consider your open and click through rates. And if another marketing company is telling you anything different, they're doing you and your payroll service's bottom line a huge disservice. About The Author Glenn Fallavollita is the President of SellMorePayroll.com, a Division of Drip Marketing, Inc. He founded Drip Marketing, Inc. in 2002, and serves as CEO, lead copywriter and strategist. He is also instrumental in developing the curriculum, format and expansion of To learn how we can help your payroll service increase its sales, visit us on the web at www.SellMorePayroll.com or call us directly at (856) 401-9577. |