Tuesday, September 03 2013
How To Write An Elevator Pitch
If you are a business owner, sales leader or a sales/marketing pro in the payroll industry, you know how important it is to get someone's immediate attention - especially when communicating with a prospect or referral partner for the very first time.
Unfortunately, the majority of sales leaders and salespeople just "wing it" when they are telling a prospect/referral partner (or presenting at a networking event) what makes their payroll service awesome and unique.
If you and/or your staff are falling victim to this same type of approach, there is a very good chance most prospects and referral partners are not able to determine what makes your payroll service any better or different from everyone else.
4 Steps To Writing A Great Elevator Pitch.
Another Key Element: The "Wow Factor."
Once you construct an elevator pitch, you need to ensure that it has what we like to call the "wow factor." What is the wow factor? It's when a prospective buyer or referral source says to themselves:
Watch This Video On How To Create An Elevator Pitch.
To help you get in the right mindset of writing a powerful elevator pitch, take a moment to watch this video from CBS' MoneyWatch.com website titled "Perfect your 15-second 'elevator' pitch."
Click here to watch this special video link.
Executive Summary: Whether you need a 15-, 30- or 60-second elevator pitch, the key is to have one that your sales and marketing staff will use consistently; therefore, test them repeatedly to ensure they know it cold.
About The Author Glenn Fallavollita is the President of SellMorePayroll.com, a Division of Drip Marketing, Inc. He founded Drip Marketing, Inc. in 2002, and serves as CEO, lead copywriter and strategist. He is also instrumental in developing the curriculum, format and expansion of |