5 Tips To Creating A

Payroll Service Bureau Newsletter

• Word count for this issue: 563
• Approximate time to read: ~2.3 minutes @ 250 words per minutes

Back in the day, publishing a newsletter for a payroll service bureau required buying and maintaining a mailing list, purchasing a graphic design software program, printing hundreds of newsletters and then affixing a mailing label and stamp on each and every piece.

 

Now that e-mail marketing services like Constant Contact are available, it is easy to write and publish a professional newsletter for your business. However, there are a few key elements to creating an informative e-mail marketing newsletter that you need to know.

Tip #1: Your Content Is All About Your Target Audience, NOT YOU.

 

The first thing you need to know is that an e-mail marketing newsletter is all about your subscribers. When writing a newsletter, ask yourself these questions: 

·         Will the content be informative to the reader?

·         Will the reader what to share the content with his or her coworker?

·         Will it help the reader with their job or task at hand?  

 

Tip #2: 60% Of Your Open Rate = Your Subject Line AND Sender's Name.

 

60% of your e-mail's open rate hinges on your subject line and the sender's name (are they are trusted source). Don't forget to keep your subject lines catchy, short and specific. You also want to avoid using characters like an exclamation mark as it can trigger certain spam filters.  

 

Tip #3: Subject Line Examples.

 

One of the key elements we coach our payroll service clients on is to focus their subject line/content on the reader. This could be subject lines/articles like: 

·         10 Tips To Save A Business Owner Money

·         How To Improve Your Time Management Skills

·         5 Interview Questions You Want To Ask Every New Candidate

·         The Top 10 Payroll Mistakes And How To Avoid Them

 

Tip #4: Provide Subscribers A Risk-Free Offer.

 

If you want to generate a sales leads from your newsletter, add a risk-free offer box to the bottom of it. Although you may have a risk-free offer in mind, the key to a really successful offer is to make it completely irresistible to your target audience.

 

Examples include:

 

1.       Try Us Completely FREE For XX Days

2.       Free Payroll And HR Audit ($X Value)

3.       FREE Employee Background Check ($X Value)

Tip #5: Newsletters Are Only One Component Of Your e-Mail Marketing Strategy.

 

Many owners in the payroll service industry think that sending out a "newsletter" is all they need to do when it comes to their e-mail marketing strategy. 

 

The key to your success is providing timely and relevant information that is easy to read for the subscriber. Here are other examples of campaigns:

·         Sales Letters

·         Customer/Prospect Surveys

·         Press Releases

·         Holiday Cards

·         Articles From A Third Party Source

·         Ancillary Service Promotion\

·         Special Office Hours

·         Grand Opening/Anniversary Special

 

Executive Summary: If you want to make your next newsletter a winner, concentrate on the following: 

·         Don't load your newsletter with tons of "sales promotions" for an ancillary service(s).

·         Keep the formatting simple and easy to read.

·         Make sure the sender of the newsletter is your company (not a person).

·         Make sure your article is about the reader's interest, not yours.

·         Use an eye-catching subject line.

·         Make sure you have a web-based version so someone can read it on his or her smartphone or tablet.

·         Make sure you have a button for someone to share it on his or her LinkedIn page.