4 Steps To Using An Elevator Pitch
For Your Payroll Service
By Glenn Fallavollita, President - SellMorePayroll.com

• Word Count: 312
• Read Time: 75 Seconds

A polished elevator pitch is an essential tool for any payroll service/HCM salesperson as it will allow them to quickly and effectively communicate a payroll service's value proposition; plus, it will also set them apart from the competition. By mastering this brief (10 – 30 seconds) and powerful statement, you will be able to articulate the things that set you apart from the competition.

Sample Elevator Pitch:

"Since 20XX, we have been helping business owners like you solve their X, Y, and Z problems. More specifically, we help our payroll and HCM clients…

• One, stay compliant with their __________ requirements.
• Two, reduce their ________ liabilities through a variety of ___ and ____ solutions.
• Three, take advantage of certain ___________.

By the way, here are a few client testimonials from companies similar  in size to yours."

4 Steps To Using Your Elevator Pitch.

Step 1:  Assess The Person/Group: Before you go into your elevator pitch, ask yourself...

• What is their title?
• Are they a referral from someone, a cold prospect, or someone who called in and asked for a proposal?
• What do they value most in their payroll service, and what don’t they like in their current payroll service?
• What products/services are they looking to purchase?

Step 2: Be Concise - Make sure your elevator pitch is brief and concise. It should last about 10 – 30 seconds, although I have done 90-second elevator pitches for group presentations. Remember, read your audience.

Step 3: Look For Opportunities During Your Discovery Questions - I always like to ask some discovery questions BEFORE I use my elevator pitch. Why? I get to leverage the information learned from my discovery phase.

Step 4: Be Confident - One of the most important elements in your elevator pitch is confidence. Believing in yourself, your business, and what you offer will get a prospect/referral partner excited about your offering.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

7 Payroll Company Newsletter Ideas
To Attract More Sales Leads And Referrals
By Glenn Fallavollita, President - SellMorePayroll.com

• Word Count: 303
• Read Time: 73 Seconds

e-Mail marketing is a low-cost way to promote your payroll/HCM business in the marketplace. And to help you produce content your subscribers would want to read, here are a few ideas to help you attract more sales leads and referrals.

1. Topic Series: You can commit the month of May to how to hire a new employee or the new marijuana laws. This approach gets subscribers looking forward to your upcoming e-mails and makes it easier for you to plan your content. 

2. Q&A: With this section, you can address a single question and answer it via your newsletter, i.e., how to conduct an employee background check, how to streamline HR employee questions, etc. 

3. Interviews: Do you know an HR expert who has a perspective to share? If you do, highlight this individual in your newsletter.

4. Videos: It’s no secret that people like watching videos. If you add a video interview or tip to a newsletter, add the word “Video” in your e-mail subject line.

5. Meet The Team: Create a section that promotes “Meet the team” to give subscribers a more human touch to your payroll/HCM business.

6. Storytime: People like to read “problem/solution” stories. This format allows you to quickly tell a “client success” story. 

7. In The News: This section adds great e-mail content to your newsletter. Just make the content relevant to the reader.

Summary: e-Mail newsletters are an easy way to connect with your audience; therefore, keep the following in mind:

• Keep your copy snappy, relevant, and brief.
• You don’t need to overwhelm the reader with excessively long copy.
• Focus on engaging subject lines.
• Send more than a newsletter to help position your payroll service as a trusted resource in the marketplace.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

5 Ideas To Help Generate More Payroll Sales Leads
(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 253
• Read Time: 60 Seconds

Many sales leaders, owners, and salespeople in the payroll service industry are hoping for a robust year of sales. Unfortunately, hope isn't a great sales strategy.

5 Money-Making Ideas To Help You Generate More Sales Leads And Referrals.

1. Phone Blitz Sessions - Schedule mandatory phone blitz sessions for your salespeople. Here's why:  Payroll salespeople loathe making outbound calls and will delay this activity. 
2. Ask, And You Shall Receive - Ask your clients and referral partners for a referral (if you don't ask, the answer is "no") - now re-read bullet #1.
3. e-Mail Database - Build a massive e-mail database of prospects, referral partners, and clients.
4. Drip Marketing Campaigns - Create a series of e-mail drip marketing sales letters, press releases, newsletters, service spotlights, etc., that promote the things that make your payroll service unique in the marketplace.
5. Drop-Off Campaigns - Since in-person sales meetings are few-and-far-between, you can still do a cookie/donut/pizza "drop-off" package at a referral partner's and key prospect's office. Don't forget to buy a roll of labels with your logo and tagline "Thank You For Your Support" printed on it.

ADP And Paychex Are Aggressively Going After New Business.

That's right; ADP and Paychex are looking to replace their lost clients (and so should you). To view their latest offer, click on the links below.

• Paychex's 3-Month Offer
• ADP's And BOA's Partnership 3-Month Offer

If hope is your sales and marketing strategy, you need to contact us to help you put our proven drip marketing system installed at your business.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.