9 Factors That Will Affect Your Payroll Service’s e-Mail Open Rates
(Print And Share With Your Marketing Team And Sales Leader)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 206
• Read Time: 48 Seconds

After sending more than 130 million (yes, million) e-mail marketing campaigns for our clients, here are some of the factors that will have a dramatic impact on an e-mail campaign’s open rate.

• #1: Subject Line – Keep it clear, concise, and benefit-driven.

• #2: Sender Name – Use a recognizable and trustworthy name.

• #3: Timing – Test and optimize send times for your audience.

• #4: Frequency – Avoid overwhelming subscribers with excessive email communications.

• #5: Content Relevance – Segment lists to send targeted, personalized content.

• #6: Database Receiving The Campaign: New prospects? Existing clients/past clients? An existing database on file?

• #7: Database Hygiene: When was the last time your database was updated, deduped, and reviewed for bounces?

• #8: Past Reader Engagement: Past reader’s engagement level; was the campaign sent to the people who opened (or did not open) a previous campaign(s).

• #9: Who's Writing Your Content: If the person writing your content is creating a 'wall of words,' it can and will be a turn-off to readers.

IMPORTANT NOTE: If you are sending a mass e-mail marketing campaign to a “non-client” database, avoid Mondays altogether, as they are notoriously a bad day for mass e-mail marketing campaigns.

Best Days & Times To Send An e-Mail Campaign:

• Tuesdays – Thursdays from 8:15 a.m. to 9:30 a.m., 11:30 a.m. - 11:45 a.m., 12:55 p.m., or @ 2:45 p.m.
• Fridays from 8:15 a.m. to 9:30 a.m.

By fine-tuning these areas, payroll service companies can boost engagement, foster credibility, and ultimately drive higher open and response rates.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

16 Things Winning Payroll
Salespeople Do Every Morning
(Print And Share With Your Sales Team)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 609
• Time To Read: 2.4 Minutes 

If you and/or your sales team need a reset, start by adopting the habits of winning payroll sales professionals. Below are sixteen proven morning routines that help payroll salespeople stay sharp, organized, and revenue-focused.

16 Things Winning Payroll Salespeople Do Each Morning. 

1. They Get To Work Early: Successful salespeople arrive early to the office to avoid the typical interruptions from their co-workers.

2. They Schedule Time To Make Calls: Successful salespeople look at their calendar and block out times to make their "oh, by the way," follow-up calls/cold-calls/warm-calls to their database of clients, past clients, hot/warm prospects, and referral partners.

3. They Update Their Daily To-Do List: Successful salespeople look at yesterday’s to-do list and make adjustments and new entries. Two suggestions:

• Use an iPad or an erasable pen as they are great for making changes to written to-do lists and weekly planners.
• Buy Day-Timer's weekly planner to manage your calendar and to-do list.

4. They Read Their Sales/Personal Goals: Successful salespeople read their sales goals and personal goals to help internalize their success.

5. They Spend One Hour Reading A Book: Successful salespeople get up early and crack open a book to read. I highly recommend reading SPIN Selling by Neil Rackham; you can buy this fabulous sales book for as little as $6.00 on Amazon. 

6. They Post Educational Content To Their LinkedIn Account: Successful salespeople go to their LinkedIn account and post articles of interest.

7. They Give A List Of Problems To Their Sales Manager: Successful salespeople know how to use their sales leaders to handle internal problems.

8. They Say "No" To Non-Revenue Producing Projects: Successful salespeople know they sometimes need to say "thank you, but no thank you" to internal projects that won't generate sales revenue.

9. They Schedule Their Sales Manager's Time On Joint Sales Calls: Successful salespeople know that sometimes a sales manager's presence will help them close an account by taking the team approach to selling.

10. They Organize Their Desk: Successful salespeople know that mornings are a great time to organize their desks to help keep their minds clear of clutter.

11. They Say "Good Morning" To Co-workers: Successful salespeople know they need the help of their co-workers to be successful.

12. They Look For High Priority Items In Their Inbox: Successful salespeople scan their inbox for e-mails from clients, referral partners, networking groups, and prospects for high-value sales opportunities. 

13. They Keep Their e-Mails Brief: Successful salespeople don't waste time typing lengthy e-mails.  When they do send an e-mail, they write one or two sentences to open the e-mail, use a bulleted list of key information, and then close their e-mail with one or two sentences.

14. They Focus On Their Proposal Pipeline Report: Successful salespeople know their #1 priority is to "sell."  That said, they look at their proposal pipeline report to see what needs to be done with each open proposal. They also know the importance of building their sales pipeline with hot prospects and referral partners (see tip #16).

15.  They Review and Rewrite Yesterday's Notes: Successful salespeople know that one of the best ways to remember what happened during yesterday's meetings and calls is to rewrite their notes from the previous day.

16. They Update and Review Their Sales Pipeline Report: Successful salespeople recognize that the size and quality of their sales pipeline is crucial; therefore, they continually call and schedule appointments with high-value prospects and referral partners. 

P.S. #1: The key to managing your day is to take action.
P.S. #2:  Reread bullet #14, as a proposal tracking report will be a massive benefit to you.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

To hire Glenn for your next conference, visit DripMarketingSpeaker.com.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.