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Thursday, February 06 2020

5-Steps To Help You Close
More Payroll Proposals

(PRINT AND USE AT YOUR NEXT SALES MEETING)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc

  • Word Count: 389
  • Time To Read: 1.6 Minutes @ 250 Words Per Minute

Fact: 66% to 90% of all payroll salespeople stop following-up on a proposal after one or two attempts at moving the sales process forward. That said, if you are a sales leader it would be in your best interest to train your sales team on the value of following-up, especially when you consider the staggering statistics below.

How Many Contacts Does It Take To Close A Sale?

  • 2% are made on the 1st contact.
  • 3% are made on the 2nd contact.
  • 5% are made on the 3rd contact.
  • 10% are made on the 4th contact.
  • 80% are made on the 5th to 12th contact.

Try This 5-Step Proposal Closing Process:

If you are in sales (or a sales leader), you might find the 5-step process I have outlined below of value:

  1. After a salesperson creates a proposal, it is sent to a second person for final proofing.
  2. All proposals are logged into a tracking report (created in Excel for each salesperson).
  3. After a proposal is sent to a prospect, a copy is sent to the sales leader for an executive follow-up call. This call has two objectives. First, it is to thank the person for the opportunity to earn their business. Second, it is to do a trial close, i.e., “When did you want to run your first payroll with us?”
  4. Set up a sequence of phone calls to follow up on a proposal.
  5. Develop an educational series of e-mail follow-up campaigns (contact us should you need help).

Send This e-Mail Within 24-Hours Of Delivering A Proposal.

Dear (first name),

Thank you for the opportunity to earn your business this week.  By the way, I have attached a few items you might want to read:

  • An article/whitepaper on X, Y, and Z.
  • Some recent client testimonials about our X, Y, and Z.

Again, thank you for giving us the opportunity to earn your business!

Warmest Regards,

(Your name, title, etc.)

Executive Summary: During your next one-on-one meeting with your salespeople, ask him or her to give you their proposal pipeline report. Now, ask these two questions:

1. “When will each person make a buying decision?”
2. “What is your follow-up plan for every prospect that hasn’t been closed?”

After listening to their answers, this e-mail will make complete sense to you.

Posted by: SellMorePayroll.com AT 05:44 am   |  Permalink   |  Email