Skip to main content
Online Store
Contact Us
email usour twitterour facebook page

We're Payroll Industry Experts!
(Just Read What Our Clients Are Saying)

Contact Us Now!

Affordable Solutions
Low-cost marketing solutions to fit your needs.

Contact Us Now!

Friday, April 10 2020

How To Survive COVID-19: After Cutting Expenses,
Look For New Revenue And Technology

By Glenn Fallavollita, President - & Drip Marketing, Inc.

  • Word Count: 215
  • Time To Read: .9 Minutes @ 250 Words Per Minute

Winning business owners know they need to adjust their sales and marketing strategy to help generate new income. That’s right, sales and marketing 101.

How Technology Has Helped Other Businesses.

Have you told your clients (or prospective clients) that you can offer an easy-to-use mobile app to pay their employees? If you haven't it might be time. Now here’s some sound advice to consider:

  • Never stop listening to what your customers want or need.
  • Always look for ways technology can leverage and streamline your operation or increase sales.

How To Keep The Customers You Have:

  • Offer a bundle deal on a product or service.
  • Offer a discount for a product or service, i.e., employee background checks, etc., that can be used at a future date.
  • Ask your customers what type of other services your business can provide them (over the phone or via an online survey).
  • Consider new verticals.  If you are a CPA firm, can you offer an hourly rate package to help businesses negotiate their leases (especially if you know of what local lease rates run per foot).
  • Consider a temporary moratorium of your payroll processing fees for 60- to 90-days.  Remember, retaining your current payroll clients is a lot less expensive than finding new ones.
  • If you sell a product, offer a high-value-low-cost service.
  • If you sell a service, offer a high-value-low-cost product. 
  • Call your tier 1 clients and thank them for their business.
Posted by: AT 08:17 am   |  Permalink   |  Email
Tuesday, April 07 2020

7.5 Tips For Payroll Salespeople
Who Are Working From Home

(Please Forward To Your Friends And Co-Workers)
By Glenn Fallavollita, President - & Drip Marketing, Inc.

  • Word Count: 545
  • Time To Read: 2.1 Minutes @ 250 Words Per Minute

Working from home is the new norm for almost all payroll salespeople; therefore, a lot of discipline is needed to be successful. To help you (or someone you know), I have listed a few essential tips below.

#1: Manage The Distractions - Home office distractions can and will impede your productivity. That said, I recommend finding a quiet place in your home and focus on the task at hand. If your children are young, try and hire a local babysitter (make sure they wear a mask to avoid spreading or catching COVID-19).

#2: Talk With Your Manager - There is a good possibility that your manager is also working from home; therefore, maintain communication via phone, e-mail, or text. Additionally, communicate the status of your projects with new clients or sales opportunities you are working on.

#3: Use Your PTO Days - Just because you work from home does not mean that you cannot take a PTO day(s). If you are not feeling well, go to a doctor and get tested for the COVID-19 virus. 

#4A: When Calling A Prospect, Take A Different Approach - During the COPVID-19 crisis, don’t take the traditional sales route as this will turn off a prospect. That said, I recommend using a script (samples below).

  • If you are looking to upgrade X, Y, or Z…
  • Are you looking at ways to cut your costs of your…
  • We’ve put together a special COVID-19 package you might find of interest…
  • We’ve put together a special COVID-19 cost-cutting package you might find of interest…

Close with: What does your schedule look like for a quick webinar on X, Y, or Z?

#4B: When e-Mailing A Prospect, Take A Different Approach – As above, I recommend using a subject line that would trigger your target audience (samples below).

  • Inside: Special COVID-19 X, Y, Or Z Package
  • (CFOs Only) Special COVID-19 Cost-Cutting Tips/Package
  • How To Apply For A COVID-19 Grant (Owners And CFOs Only)
  • Special COVID-19 Discounts Inside
  • COVID-19 Cost-Cutting Package (Inside)

HINT: Do your research on a prospect so you can customize your script/sales spin. Keep this in mind: Developing a personal connection over the phone, can and will disarm a prospect and will lead toward a more productive phone call.

#5: Be Prepared For A Quick Call (If You Are Even Able To Connect) - In most first-time phone calls, a prospect will give two to three minutes. Because of this, you need to have an engaging opening line. Please note this: Many people are not looking to buy right now, so take a more educational angle.

#6: Google Your Competition - Go online to see what your primary competitors are doing as it can only make you better. Share what you found with your sales/marketing leader and then come up with a better offer. 

#7: Don’t Get Discouraged - Working from home is tough for most people as rejection is amplified when working alone. Because of this, call your co-workers to see what they are doing. Also, don’t forget to stay connected with your manager. 

Summary: COVID-19 will end, and people will get back to a normal routine relatively soon. And because the end of this virus is near, keep in constant contact with your database of clients, prospects, CPAs, etc. If you do, they will remember you and your business over the competition.

Posted by: AT 02:07 pm   |  Permalink   |  Email