Payroll Service Marketing Experts |

We Made One Client $89,755 In 6-Weeks...By Sending Out ONLY 2 Letters.

The Client: A Philadelphia-based payroll service knew the revenue possibility of selling its existing base of 1,000+ payroll clients some additional services. However, after seeing the dismal results from a mailing they did on their Premium Only Plan (POP) they turned to us for help.

What They Sent: Prior to our involvement, this payroll service mailed a one-page letter to their client base outlining their Flexible Compensation Plans (FCP). The hard costs for printing, letterhead/envelopes and postage was ~$1,300 -- this did not include the hours it took for them to write the letter. After the letter generated $0 (yes, ZERO DOLLARS) in sales, one of the managers asked our CEO, Glenn Fallavollita, if he could improve the performance of the letter.

The Challenge: After reviewing the letter, we saw many ways to improve the letter's copy, format and low-risk offer. The client, like many other payroll services, fell victim to using the typical Fortune 500 "business style" of writing. You probably know the format of the letter: "Dear Mr. Smith," an introductory paragraph, two paragraphs about what they wanted to say and then a closing sentence that said, "Please contact us for further information on how we can help you."

What We Did: We repositioned the letter's copy so that it hit the emotional hot-buttons of the target base, reworked using a simple, yet powerful marketing formula. After 6+ major changes to the letter, the client sent the letter (yes, it was still only one page) to the same client database about 6 1/2 weeks after the initial one was mailed. We also gave the staff a sales script to follow-up the campaign shortly after the letter hit clients' desks. We then had them mail their clients a second letter around 14-days after the initial mailing.

Take A Look At What Happened:

§ Our client's customers took notice of their marketing message because we used a proprietary Marketing Formula on a letter.

§ We used AND positioned the right low-risk offer to drive a buying decision.

§ We gave a script to each salesperson who made a call so they were able to say the right things at the right time AND how to position their business like a seasoned attorney.

§ Our client’s customers made buying decisions after reviewing the sales evidence we created for their sales team to send.

We Made Our Client $89,755 In 6-Weeks! That is right, close to $90,000 in sales came in within 6 weeks. Over a 5-year period, this letter will generate $400,000+ ...All from a $2,500 investment. Here is the math: a 17,000% return.